SUPERZOO returned earlier this month, and Woofpanion hit the floor with sustainability top of mind. The proof? Right here on the floor. Pet parents care about the planet, and SUPERZOO buyers want to give them what they’re asking for. Ahead, an inside look at why Woofpanion chose SUPERZOO and how the brand made its mark in an increasingly crowded sustainability conversation.

Why Woofpanion Showed Up at SUPERZOO

There’s no retail pet industry event bigger than SUPERZOO. Hosted August 12–14 at Mandalay Bay Convention Center in Las Vegas, SUPERZOO attracted more than 10K buyers to its 350,000-square-foot marketplace. With a purpose-built conference experience and tradeshow floor designed to connect pet brands directly to the buyers stocking shelves at brick-and-mortar locations across North America, SUPERZOO was created with Woofpanion’s next chapter in mind.

Enter SUPERZOO’s Emerging Brands Area, a space dedicated to forward-thinking companies shipping innovative new products to market. With education sessions ranging from “Aquatic Creature Comforts: Hydration Trends for Your Store” to “Making Sustainability Work for Your Brand and Bottom Line,” attendees had access to boots-on-the-ground insights from pet industry veterans spanning every facet of the business. Pair that with the increased visibility that comes from landing a spot in the Emerging Brands Area and you’ve got Woofpanion’s formula for growth.

Woofpanion took over Booth #11873EB in the Emerging Brands Area, putting the team front-and-center with retailers looking for the next big thing in pet cleanup accessories.

How Woofpanion Stood Out at SUPERZOO

Leading pet industry resource Pets+ Mag gave Woofpanion a shout-out in an article published ahead of SUPERZOO covering exhibitors putting sustainability at the forefront of their work. “Clean pets equal a clean planet,” the article stated, highlighting Woofpanion’s signature eco-conscious wet wipe mittens along with compostable waste bags and built-to-last dispensers.

Woofpanion sustainable poop bags helped a lot for our team to win this recognition. These poop bags are made out of recycled plastic, which helps us with minimizing our carbon footprint. We collect used plastic and then provide them with a second life. For more eco-conscious customers, we offer 100% plant-based and compostable materials as well. 

Sustainability is at the heart of what we do. That's why our brand brings innovation to everything we create. We are always looking for ways to deliver better and more sustainable solutions to our customers. 

Don’t just take our word for it. Pets+ Mag named Woofpanion among brands making a splash with eco-friendly products at SUPERZOO

Pets & Sustainability are Front and Center at SUPERZOO Pet Retail Market

Our expertly crafted blog post about SUPERZOO wouldn’t be complete without diving into the numbers, and pet sustainability is no exception. From ethical sourcing to fair labor practices, modern pet parents are increasingly applying the same environmentally-conscious lens they use when shopping for themselves to their four-legged friends. How much does sustainability factor into pet supply purchases? According to a recent survey conducted by the Pet Sustainability Coalition, fully 78 percent of consumers say it impacts their buying decisions.

But wait, there’s more! When consumers start shopping with sustainability in mind, sustainable pet brands are faring better than their conventional counterparts. Sustainable brands are growing at a rate of nearly 10 percent each year, while non-sustainable brands are only seeing increases of about 5 percent. That puts sustainable pet brands on pace to grow twice as fast as traditional brands.

Those stats back up what Woofpanion heard directly from retailers while roaming the floor. Case in point: SUPERZOO held its first-ever education session titled “Sustainability for Startups & Incumbents,” highlighting ways brands new and old can make an impact in one of the industry’s hottest trends. From there, attendees were invited to learn even more about sustainability in the pet industry during a session on the showroom floor stage. Judging by foot traffic at Booth #11873EB, buyers weren’t just looking to learn. They were ready to find the next product to meet sustainability demands back home.

Here’s What You Missed at SUPERZOO

Industry events like SUPERZOO serve as landmark moments for Woofpanion. As we build toward the future of pet sustainability, standing alongside conscious brands making a name for themselves at SUPERZOO just reinforces our commitment to sustainable practices every step of the way. Each new design launches with one goal in mind: build pet parent-approved gear they feel good about using every day.

Attention from press like Pets+ Mag helps validate that mission. Woofpanion didn’t catch the eye of pet industry insiders by chance, sustainable design choices are front and center every step of the journey, from material selection to manufacturing and packaging. Having outside experts notice? That’s just the cherry on top.

It’s safe to say SUPERZOO was a success. There’s nowhere to go but up from here. The Country Series has some big shoes to fill, and you can expect eco-friendly innovations to play a big role in each release moving forward.